Performable
I am a big fan of Joshua Porter’s work, esp on social design. Found my way to another of his ventures – Performable. It starts off with the claim that
Every day, 98% of the people who visit your web site or landing page make a near-instantaneous decision NOT to do business with you. They end up leaving, never to return.
Oh yeah. And what do you have to back that up with. Oh that quote immediately to the right:
The Horrible Truth:
“2%…that’s the average conversion rate in the United States of America whether you’re selling elephants or iPods.
Avinash Kaushik
Analytics Evangelist, Google
September 2nd, 2010 at 4:51 pm
[...] Performable [...]