digital physical
via Influx the best communication ideas of 2010 will lie in the intersection between digital and physical
I think this is true. And mobile internet has driven this, taking us from niche experiments like remotely watering your plants via tweet to digital overlays of physical spaces that help us when we’re out and about in ‘meat space’. So not just the best communication ideas, but product ideas too. Though before this, Nintendo already had the march in physical-digital interfacing in gaming with the Wii.
So does this make for a more embedded technology, integrating with not substituting for the real world? Well not universally you’d guess – it will just be another option, but a good one.
